How can a PR and Marketing story be inspiring?

If you own your own business, read this article. It’s very short yet you too may be inspired by some of the questions.

“How do we manage our interdependence with the community?”

This statement really amazed me as I have never considered it before. I asked myself repeatedly the same question in my mind. The “Alternatives” section really hit home as I have seen personally many situations where companies excelled (i.e. Tylenol) and others failed (i.e. Exxon).

I look forward to asking a lot of these questions of myself and exploring the answers. Small or large company, I think this is valuable.